Hi, I am Mili!

I’m building the Brand Lab.

A space for ambitious women who want to build their brand with clarity, momentum, and the right people around them.

Join the waitlist

Work with me

[THE LAB]

The way we build brands has changed.

One thing I learned the hard way: building in isolation doesn’t work.

I did it myself and I see many founders do the same. The product is ready, but there is no one to sell to.

Today, content is distribution.
Your story, your process, and your point of view are what make people choose you long before your offer exists.

That’s what we help you master.

The founder journey is more than business.

It’s doubt, small wins, setbacks, and doing most of it alone.

Through my own journey, I realised how few spaces exist for women who want to build with ambition and integrity.

Most communities are either pure hustle or pure manifestation.

What actually moves things forward is accountability, honest conversations, and building beside people who think like you.

It’s doubt, small wins, setbacks, and doing most of it alone.

Through my own journey, I realised how few spaces exist for women who want to build with ambition and integrity.

Most communities are either pure hustle or pure manifestation.

What actually moves things forward is accountability, honest conversations, and building beside people who think like you.

Why I am creating the Brand Lab?

There’s a gap between what actually works in marketing today and what we’re still being taught. The old playbooks don’t match how brands actually grow anymore.

And there is an even bigger gap in the support women get. This isn’t about “us vs them”, it’s simply true that men have easier access to networks, funding, and insider rooms that most women.

But when women create together, the quality of ideas, collaboration, and momentum is different. I’ve seen it again and again.

The Brand Lab is my answer to that.
A space for women to learn branding that fits today’s market.
A space to get clarity, build your audience, and grow beside others who live this lifestyle and understand the journey.

Join the waitlist

70%

of the creator economy is lead by women.

higher growth on average by founder-led brands. (SP500)

84%

of purchases go to brands people already trust (WPP)

84%

of purchases go to brands people already trust. (WPP)

5×

faster growth for founders who build within a community.

higher conversion when having consistent content strategy.

Because today, you don’t build a product and hope people show up; you build an audience already waiting for it.

What we’ll work on inside the Lab.

[PROCESS]

[01]

Brand Clarity

Define your positioning, point of view, audience, and message.

[01]

Brand Clarity

Define your positioning, point of view, audience, and message.

[01]

Brand Clarity

Define your positioning, point of view, audience, and message.

[02]

Offer Ecosystem

Shape a clear, scalable set of services, products, or experiences. Built to scale.

[02]

Offer Ecosystem

Shape a clear, scalable set of services, products, or experiences. Built to scale.

[02]

Offer Ecosystem

Shape a clear, scalable set of services, products, or experiences. Built to scale.

[03]

Brand Identity

Craft the visual language and storytelling that brings your brand to life.

[03]

Brand Identity

Craft the visual language and storytelling that brings your brand to life.

[03]

Brand Identity

Craft the visual language and storytelling that brings your brand to life.

[04]

Content System

Turn your insights into content that builds authority, trust and opportunity consistently.

[04]

Content System

Turn your insights into content that builds authority, trust and opportunity consistently.

[04]

Content System

Turn your insights into content that builds authority, trust and opportunity consistently.

Book a free brand call

I answer your questions and do a quick brand audit every Tuesday.

I answer your questions on branding every Tuesday.

“We went from nothing to a complete brand with Militsa and the experience was seamless. The work was top quality with minimal input needed, and I always felt she had our best interests in mind. She went the extra mile to make it work for us, and the result is a brand we’re genuinely excited to share with our customers.”

Bruna

Co-founder, Augo

“We went from nothing to a complete brand with Militsa and the experience was seamless. The work was top quality with minimal input needed, and I always felt she had our best interests in mind. She went the extra mile to make it work for us, and the result is a brand we’re genuinely excited to share with our customers.”

Bruna

Co-founder, Augo

“We went from nothing to a complete brand with Militsa and the experience was seamless. The work was top quality with minimal input needed, and I always felt she had our best interests in mind. She went the extra mile to make it work for us, and the result is a brand we’re genuinely excited to share with our customers.”

Bruna

Co-founder, Augo

[ABOUT]

Hey, I am Mili!

I spent the last decade working in brand and consumer strategy at Booking.com and Deloitte.

After leaving my corporate job, I started Eunoia Experiences from scratch. That journey showed me how different brand building is today and how much clarity, community, and content matter.

Over the last year, I’ve worked with many female founders building their dream consumer businesses. One thing kept standing out: almost no one was building an audience before the product… and the ones who did were usually the ones that took off.

And there’s something powerful that happens when you meet women who are going all in on what they believe. There’s an instant connection, and it made me want to expand the 1:1 work into a space where we can grow together.