arcā
Arcā began as an idea - a vintage furniture brand no name, identity, just a strong vision.
I developed the brand from the ground up: naming, brand strategy and identity, and creative direction for the first product shoot.
Challenge
The vintage furniture market felt polarized - either too polished and unattainable or low-quality and generic. Arcā set out to change that, making soulful, design-led vintage accessible to a younger audience and relevant to modern homes.
Objective
We built a brand that blends storytelling, functionality, and timeless beauty, repositioning vintage as a refined yet approachable choice for conscious consumers.
Results
From naming to identity and creative direction, we crafted a world of quiet luxury: warm neutrals, sculptural red, and natural light to evoke texture and emotion. Arcā now stands out for its emotional depth and understated sophistication in the vintage market.
