FOUNDER-LED BRAND & CONTENT STRATEGY
BRAND STRATEGIST & PERSONAL BRAND CONSULTANT
LISBON

12:20

CET
I WORK WITH FOUNDERS OF ESTABLISHED BUSINESSES WHO WANT TO TURN THEIR PERSONAL BRAND INTO AN ORGANIC GROWTH CHANNEL FOR THE BUSINESS.
I WORK WITH FOUNDERS OF ESTABLISHED BUSINESSES WHO WANT TO TURN THEIR PERSONAL BRAND INTO AN ORGANIC GROWTH CHANNEL FOR THE BUSINESS.
I WORK WITH FOUNDERS OF ESTABLISHED BUSINESSES WHO WANT TO TURN THEIR PERSONAL BRAND INTO AN ORGANIC GROWTH CHANNEL FOR THE BUSINESS.
[WORKING GLOBALLY]
[WORKING GLOBALLY]
WHO
I WORK WITH

THE WAY PEOPLE DISCOVER YOUR BRAND HAS CHANGED

HOW PEOPLE DISCOVER AND CHOOSE BRANDS HAS CHANGED

The consumer journey is no longer linear.
People discover brands through founders, creators, search, podcasts, communities, events, friends and ads. Usually across several touchpoints before they trust or buy.
That makes the founder an increasingly important growth channel.
A strong personal brand can build trust faster, create demand earlier and give the company a human point of view people actually want to follow.
But founder content only works when it connects back to a clear business and brand strategy.
That’s where I come in.
I help founders turn their expertise, story and point of view into a clear brand and content system that grows both their visibility and the business behind it.
People rarely discover a brand through one campaign anymore.
They encounter it through a creator, a founder, a friend, a podcast, an event, a piece of content, then maybe an ad.
Each interaction either builds familiarity and trust, or disappears.
That changes the job of brand strategy.
It’s no longer just about having a strong identity or saying the right thing.
It’s about knowing exactly who you are speaking to, understanding the world they already live in, and building a brand that can show up naturally across it.
That’s the kind of system I help you build.
The consumer journey is no longer linear.
People discover brands through founders, creators, search, podcasts, communities, events, friends and ads. Usually across several touchpoints before they trust or buy.
That makes the founder an increasingly important growth channel.
A strong personal brand can build trust faster, create demand earlier and give the company a human point of view people actually want to follow.
But founder content only works when it connects back to a clear business and brand strategy.
That’s where I come in.
I help founders turn their expertise, story and point of view into a clear brand and content system that grows both their visibility and the business behind it.
MY
APPROACH

MY APPROACH

001
BUSINESS FIRST
We always start with your business, positioning, audience and growth goals first and design how your personal brand can help you reach them.
002
FOCUS ON STORYTELLING
We pull from your real experiences, beliefs and point of view to create content with personality, emotion and a voice that reflects who you are, not AI slop.
003
CONTENT THAT IS DESIGNED TO CONVERT
Every topic and format is reverse-engineered from what you want to achieve, whether that’s demand, leads, authority, talent or opportunities.
MY
APPROACH

MY APPROACH

001
BUSINESS FIRST
We always start with your business, positioning, audience and growth goals first and design how your personal brand can help you reach them.
002
FOCUS ON STORYTELLING
We pull from your real experiences, beliefs and point of view to create content with personality, emotion and a voice that reflects who you are, not AI slop.
003
CONTENT THAT IS DESIGNED TO CONVERT
Every topic and format is reverse-engineered from what you want to achieve, whether that’s demand, leads, authority, talent or opportunities.
MY
APPROACH

MY APPROACH

001
BUSINESS FIRST
We always start with your business, positioning, audience and growth goals first and design how your personal brand can help you reach them.
002
FOCUS ON STORYTELLING
We pull from your real experiences, beliefs and point of view to create content with personality, emotion and a voice that reflects who you are, not AI slop.
003
CONTENT THAT IS DESIGNED TO CONVERT
Instead of piecing together advice from different freelancers, you get a strategic partner who understands the full journey from brand building to launch.

Founder-led brand strategy designed to GROW YOUR BUSINESS

Fill out the short form below. I’ll review your request and come back to you personally with the best way we could work together.
Prefer to speak directly?
Fill out the short form below. I’ll review your request and come back to you personally with the best way we could work together.

Founder-led brand strategy designed to GROW YOUR BUSINESS

Prefer to speak directly?

Founder-led brand strategy designed to GROW YOUR BUSINESS

Fill out the short form below. I’ll review your request and come back to you personally with the best way we could work together.
Prefer to speak directly?

CLIENT

stories

Bruna
Co-founder, augo training

“We went from nothing to a complete brand with Militsa, and the experience was seamless. The work was top quality with minimal input needed, and the result is a brand we’re genuinely excited to share with our customers.”

Teodora
Founder, The Good Club

“Mili took what I was struggling to express and turned it into something clear, structured and easy to understand. She helped me communicate the value of my business much more confidently, both visually and strategically, and gave me a presentation I could actually use with clients.”

Elena
Transformation Coach

“Mili helped me bring two parts of my work into one clear positioning, then translated that into concrete ideas for how I could communicate it. What made the biggest difference was her ability to look at my brand from the outside, quickly see what I couldn’t, and turn it into something clear and actionable. She has a very analytical mind, but also really takes the time to understand what makes you different. I left with a clear direction for my brand and content, and a roadmap I could actually use.”

Bruna
Co-founder, augo training

“We went from nothing to a complete brand with Militsa, and the experience was seamless. The work was top quality with minimal input needed, and the result is a brand we’re genuinely excited to share with our customers.”

Teodora
Founder, The Good Club

“Mili took what I was struggling to express and turned it into something clear, structured and easy to understand. She helped me communicate the value of my business much more confidently, both visually and strategically, and gave me a presentation I could actually use with clients.”

Elena
Transformation Coach

“Mili helped me bring two parts of my work into one clear positioning, then translated that into concrete ideas for how I could communicate it. What made the biggest difference was her ability to look at my brand from the outside, quickly see what I couldn’t, and turn it into something clear and actionable. She has a very analytical mind, but also really takes the time to understand what makes you different. I left with a clear direction for my brand and content, and a roadmap I could actually use.”

A
BOU
T

about

Hii, I'm Mili!
Everything I bring to my work comes from lived experience.
I spent a decade building global brands for companies like Booking.com and Deloitte, then left corporate to start my own wellness brand.
That experience taught me the other side of brand building.
Not just how to position a business, but how to figure out what you want to be known for, connect different parts of your identity and experience, and build your personal brand around it.
Today, I combine both in helping founders and solopreneurs turn what makes them different into a clear brand, business and opportunities.
[IN THE LAST YEAR]

Helped 50+ founders and
companies shape their brand strategy and positioning.

TRUSTED BY
A
BOU
T
Hii, I'm Mili!
Everything I bring to my work comes from lived experience.
I spent the last decade working across business strategy, marketing and brand, including Monitor Deloitte and Booking.com, helping solve complex business and brand problems across global markets.
Then I left corporate and built my own wellness brand from scratch.
That shift changed how I think about brand building. I’ve seen it from both sides. Inside large companies with established teams, budgets and distribution, and alongside founders trying to turn a strong idea into something people can understand, remember and want to be part of.
Today, I bring those worlds together. Strategic thinking, consumer psychology and culture, applied directly to growing brands that want to become more distinctive, relevant and visible.
[IN THE LAST YEAR]
Helped 50+ founders and
companies shape their brand strategy and positioning.
TRUSTED BY

about

A
BOU
T

about

Hii, I'm Mili!
Everything I bring to my work comes from lived experience.
I spent the last decade working across business strategy, marketing and brand, including Monitor Deloitte and Booking.com, helping solve complex business and brand problems across global markets.
Then I left corporate and built my own wellness brand from scratch.
That shift changed how I think about brand building. I’ve seen it from both sides. Inside large companies with established teams, budgets and distribution, and alongside founders trying to turn a strong idea into something people can understand, remember and want to be part of.
Today, I bring those worlds together. Strategic thinking, consumer psychology and culture, applied directly to growing brands that want to become more distinctive, relevant and visible.
[IN THE LAST YEAR]

Helped 50+ founders and
companies shape their brand strategy and positioning.

TRUSTED BY
[LET’S TALK]

let’s

work together

[LET’S TALK]

let's

work together

[LET’S TALK]

let’s

work together

CLIENT PROOF
  • Bruna

    Co-founder, augo

    We went from nothing to a complete brand with Militsa, and the experience was seamless. The work was top quality with minimal input needed, and I always felt she had our best interests in mind. She went the extra mile to make it work for us, and the result is a brand we’re genuinely excited to share with our customers.

  • Elaine

    Holistic wellness coach

    The sessions gave me a safe, supportive space to explore challenges and opportunities with clarity. Mili’s guidance helped me see patterns and approach things with confidence and structure, and I left with practical tools and strategies I could use straight away. I have a renewed sense of purpose and real confidence in my decisions. Truly transformative.

  • Teodora

    Founder The Good Club

    I worked with Mili on my business communication materials, and she made everything highly visual and easy to understand, turning what I was trying to express into a clear, well-structured, and impactful presentation. Her work helped me communicate my business effectively and confidently in front of clients.

LISBON

12:20

CET
©2026
CLIENT PROOF
  • Bruna

    Co-founder, augo

    We went from nothing to a complete brand with Militsa, and the experience was seamless. The work was top quality with minimal input needed, and I always felt she had our best interests in mind. She went the extra mile to make it work for us, and the result is a brand we’re genuinely excited to share with our customers.

  • Elaine

    Holistic wellness coach

    The sessions gave me a safe, supportive space to explore challenges and opportunities with clarity. Mili’s guidance helped me see patterns and approach things with confidence and structure, and I left with practical tools and strategies I could use straight away. I have a renewed sense of purpose and real confidence in my decisions. Truly transformative.

  • Teodora

    Founder The Good Club

    I worked with Mili on my business communication materials, and she made everything highly visual and easy to understand, turning what I was trying to express into a clear, well-structured, and impactful presentation. Her work helped me communicate my business effectively and confidently in front of clients.

LISBON

12:20

CET
©2026
CLIENT PROOF
  • Bruna

    Co-founder, augo

    We went from nothing to a complete brand with Militsa, and the experience was seamless. The work was top quality with minimal input needed, and I always felt she had our best interests in mind. She went the extra mile to make it work for us, and the result is a brand we’re genuinely excited to share with our customers.

  • Elaine

    Holistic wellness coach

    The sessions gave me a safe, supportive space to explore challenges and opportunities with clarity. Mili’s guidance helped me see patterns and approach things with confidence and structure, and I left with practical tools and strategies I could use straight away. I have a renewed sense of purpose and real confidence in my decisions. Truly transformative.

  • Teodora

    Founder The Good Club

    I worked with Mili on my business communication materials, and she made everything highly visual and easy to understand, turning what I was trying to express into a clear, well-structured, and impactful presentation. Her work helped me communicate my business effectively and confidently in front of clients.

LISBON

12:20

CET
©2026