App Design
I partnered with the founder to shape the brand strategy and launch a cohesive visual and verbal identity across all touchpoints. The concept reframes sleepwear as wellness, positioning rest as the new form of luxury. Our approach bridges elegance and wellbeing while building a strategy for future hospitality and lifestyle partnerships.
Client:
sleeplikeagoddess.com
Role:
Brand Strategist
Year:
2025
Challenge
Position a new wellness brand in a crowded category led by major lifestyle players and do it with clarity, confidence, and emotional depth. The goal was to create a brand that feels sensory yet strategic, science-backed yet soulful.
Results
We built a clear foundation and story that helped the brand move from concept to launch ready, gaining early traction with wellness-focused audiences and interest from hospitality partners exploring sleep-centered experiences.